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613-314-6637

bill@marketingwithwine.com

Executive Training

Smart executives know that gone are the days of multi-cocktails over lunch. But that special glass of wine can take lunch from sustenance to WOW!

Marketing With Wine: Executive Finesse for Profitable Entertaining is a 4-hour professional development program that provides account and relationship executives the competence and confidence using wine and food to entertain HNW clients while gaining wallet share.

This program is designed anyone who entertains high net worth (HNW) and high earners not rich yet (HENRY’s).

Entertaining MBA

More business decisions occur over lunch and dinner, yet no MBA courses are given on the subject.” – Peter Drucker

Why not correct this oversight right now?

Marketing With Wine: Executive Finesse for Profitable Entertaining

Through the Marketing With Wine: Executive Finesse for Profitable Entertaining program your executives will learn enough about wine and food to enhance the experience of high-end clients while entertaining them. This program is designed to deliver maximum impact and equip your executives with a boatload of ‘do-it-now’ tools.

 Marketing With Wine: Executive Finesse for Profitable Entertaining provides your people with what they need to know – and do – in order to jumpstart their business entertaining and relationship-building capacities. The program builds meaningful, lasting skills to enhance their professional effectiveness.

"Over a bottle of wine, many a friend is made.”

What topics does Marketing With Wine: Executive Finesse for Profitable Entertaining include?

 

Marketing With Wine: Executive Finesse for Profitable Entertaining zeros in on six key areas:

Fun (by creating a fun filled environment great relationships can be formed built on trust)

Intimation is removed (wow your client with great wine/food combinations by ordering with

confidence)

Never make wine/food faux pas (avoid those embarrassing moments that reflect badly on the executive and the company)

Extreme executive relationship building (influences with integrity; Increase your cross-sells, up-sells and share of wallet

Secrets of Tasting Like a Sommelier (learn tasting secrets that allow you to impress your guests and build relationships)

Save money on business entertaining (tips and tricks that allow you to save money while providing a better client experince)

Expectations (business entertaining is key part of the job description—for all executives)

Marketing With Wine: Executive Finesse for Profitable Entertaining delivers an immediate and lasting positive impact on your executive success rate.

Here’s where the program fits into what you’re already doing:

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How is Marketing With Wine: Executive Finesse for Profitable Entertaining different?

Our proprietary learning system is differentiated in a number of ways:

  • Built on 30 years of teaching adults at the college level
  • Complexities made simple and fun
  • Actual guided tastings, not just theory
  • Develops behavior changes that are sustained over time
  • Focused on delivering increased value across all areas of your business entertaining
  • All live seminars are fully interactive, experiential, and hands-on

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